According to dental expert projections, this sub-sector of the larger health and medical industry is set to hit a whopping 36.8 billion USD in worth by 2021. Those are lots of teeth for dentists to handle and care for. As a dentist, if you want to enjoy a piece of the cake, then you better start paying attention to social media, and more specifically, social media marketing.
Dental practice has traditionally relied nearly entirely on reputation, customer referrals, and long-established modes of advertising like print media, billboards, radio, and TV to reach out to patients and potential clients. But we’re in 2019 and it’s time dentists woke up and smelt the coffee that’s the power of social media. However successful traditional marketing methods have been for you as a dentist, expanding your reach via social media isn’t a bad thing. Or is it?
Almost the entire world has gone social. Your dental audience is certainly on social media platforms as well. As a dentist, you obviously don’t have the time and energy to handle social media marketing and it’s evolving changes, as a dentist, how much do you know about online ads, posting, blogging, micro-blogging, and/or video advertising? How much do you know about YouTube views, paid social ads and/or podcasts? Get down to social media and learn about the specifics of its marketing for dentists. Being active on Facebook, Google, Twitter and Instagram could be the difference between your current level of success as a dental practitioner and your biggest break yet!
Although social media advertising for dentists is still in its infancy as far as mass adoption is concerned, just like it’s doing for other practices and fields, social media can enhance your chance to attract, convince, and retain potential clients.
Actually, dentists can be said to be in a better position than several other fields when it comes to social media advertising. Online clothing lines, software makers, and eateries have to persuade potential buyers that what they want to sell to them is worth their cash, however unnecessary it may seem to buy it at that particular time. But for dentists, they don’t have to strive too much to show anyone why their teeth health is important. Typically, most people are aware regular visits to a dentist are a critical part of health.
Among the main challenges for a dentist is reminding people to schedule their visits and helping them defeat their anxiety and when they come for a scheduled dental checkup. That is why, eventually, everything will come down to how much trust and confidence you build in your patient.
This is where social media marketing comes in. It’s one of the surefire ways to build and enhance relationships with potential clients. You need to convince your patient that your dental practice can offer them the most painless experience.
Make use of social media platforms to reach out to your future patients. Start building this kind of confidence even before they can visit your clinic. Everyone wants to know if they’ll be in safe hands even before they meet you physically. Let your expertise, experience, and track record speak for you. Dispel rumors, misconceptions, and stigma surrounding dentistry. Interact with your audience in a fun, light-hearted way. Build so much trust that people start looking forward to visiting your dental clinic!
As a person who handles people’s health, remember people aren’t coming to you to just buy toothpaste, pain relievers, and root canals. They want comfort, confidence, trust, and good health. Above all, they’re looking for a great memorable experience. Remember, you’re all about their general wellbeing, not just their teeth!
We offer, a free social media audit for your practice, we can help show you what’s working and what’s not by sending you a detailed video that will help you improve your marketing efforts in getting more clients. Click here for more details.