Customers reviews are the backbone of any business looking to strive. In fact, studies show that when customers are approaching a new business, 92% of them base their decisions on reviews from others about that business.
So, think of it this way, customers reviews act as sales reps on behalf of your business. Hence, the more positive reviews your business receives, the more sales you get.
Although you will not be able to fully control what customers post about your business, there are many strategies that can increase the odds in your favor. In this article, we’ve put down a list of some crucial steps to be applied, and also things that you have to avoid to ensure that customers are not only leaving reviews, but they’re ultimately leaving positive ones.
1- Guide and Instruct Your Customers
It is absolutely essential to direct your customers to leave a review on your social media pages or your website. Instructions should be simple and straight to the point so customers don’t get bored or confused. Simply, point out how and where customers can leave a review, with a short instruction and added links to your products or services on Amazon, Yelp, Facebook, Google My Business and so on.
2- Keep Satisfied Customers Happy
Basically, you need to keep every single customer satisfied. but you need to pay more attention to customers who responded positively to your business. These types of customers have to be encouraged from your end to leave a review. This will not only help your potential sales, but it will eventually show how credible your customer service really is.
By following up and thanking your customers for leaving positive reviews, you will definitely increase the repeated customers’ ratio on your platform, and naturally, it will increase positive reviews.
3- Avoid Cheating
This is out of the question. While cheating and hustling your way to build a fake good reputation about your business might show fast results, be sure that this will only be temporary. If you get caught doing that, this will be the end of your business. Negative reviews will start hammering down so hard that you won’t be able to go back and fix the situation.
It is also worth saying that many websites nowadays have the technology to conclude that you’re either spamming or writing your own reviews. So beware of any shady behavior as you want to build trust above all, so you can sustain a good image in the long run.
4- Avoid incentivized reviews
You should never underestimate customers intelligence. One thing you should keep in mind is that customers are smart and more often than not, they will not accept an offer or a discount you offer them in return of leaving a positive review.
Always shoot for genuine reviews that come from the heart.
5- Use Review-Focused Platforms
This is considered to be a necessity. There are several platforms that are driven by the idea of collecting all your business reviews from various websites and put them all in one place, as well as scheduling posts on social media.
Those platforms, let you take control of the most important aspect of your business, your customers.